Noro Magazine

Many, many years ago, Eisaku Noro took a leap of faith. Trusting his experience and knowledge, his instincts and determination, he envisioned creating a yarn like no other.

So many exuberant entrepreneurial moments like this end without success, but not this one. We can only imagine how hard Mr. Noro worked to market a yarn so overtly individual and carve a growing niche in a hand-knitting market dominated by single-color balls and skeins.

Speaking for the knitters of the world, Noro Magazine says: Bravo, Mr. Noro! Your vision inspires us: We are mesmerized as stitch after stitch forms and falls from our needles. We expect the unexpected, crave the next color, and are often hopelessly addicted.

Noro Magazine's editors are voracious Noro knitters, so putting together this magazine has been an exciting experience for them. We congratulate the talented designers who embraced the unique qualities of Noro yarns, experimented with shape and form, color and construction, and created such inspiring results.